Nike mm with the Chinese sports counterparts
Nike principles: sports enthusiasts
The Li Tong height 190CM, Nike marketing manager, responsible for the company's contacts with the National Athletics Association. Liu Xiang, Nike signed and enable successful as endorsers, is thanks to Li Tong Huiyanshizhu, strongly recommending. When Liu Xiang also only 18 years old to participate in the National Games and World University Games, it attracted the attention of Li Tong, when Liu Xiang's performance is 13 seconds of 34, he is convinced the boy is a potential for a higher level. In Li Tong's recommendation, Liu Xiang, Nike headquarters to send someone to go to several rounds of competition at the site visit, concluded: Liu Xiang is definitely a rising star! Nike and Liu Xiang of China has signed a contract year.
Reality is often more dramatic colors, Li Tong Liu Xiang is the men's 110-meter hurdles before the Asian record holder for many years, and Li Tong is also a Nike contract in 1981, the first player in China. And Chinese companies have services in the Nike Siazon, it is the later contributed Wang, Yao Ming, the NBA and others trip. These are the accident? is not the case! Nike founder has talked about his secrets of success: first, love sports, then a commercial break behavior of the old rules. It is really enabled a lot of people interested in sports, so Nike can be more accurate from the understanding and awareness of the law of development of sports industry and opportunities to make a lot of products that affect consumers and advocacy orientation.
There are two Chinese companies Nike marketing, a brand marketing, one is sports marketing, the former is responsible for advertising and public relations services, which services the main job is to sign players, including monthly orders to the headquarters to meet the athletes throughout the year equipment requirements, and is responsible for contacts with the domestic sport. is in the sports marketing manager for the recommendation of Li Tong, Nike has sent someone to visit the headquarters was not concern for the world competition at the repeated site visits Liu obtained Conclusion: Liu Xiang is definitely a rising star! Nike and Liu Xiang of China has signed a contract year.
Since 2003, Liu Xiang, Nike began to open up the During the competition, will send someone to accompany, assist in handling all affairs interfere with his game. almost the equivalent of half a role of a manager.
Through its international network analysis, Liu Xiang, Nike is aware of changes in the Asian track and field history may be the first person. So, they commissioned early in the Athens Olympics advertising company made a of: August 24, 2004, Liu was in the Olympics hurdle team preliminaries the day before the ads start playing in the country, and with the international version of the Nike ads were evenly divided on the time; 27 onwards, all put on Liu Xiang Nike ad 28 .8 successfully obtained when the champion Liu Xiang, China and the world are extremely sensation, this time look more like a Nike ad celebration articles. People are not impressed with Nike's vision from the vision and unique courage.
In fact more than Liu Xiang, the Olympic Games in Athens, Nike sponsored the Chinese national team has 24, China won 32 gold medals, the athletes are sponsored by Nike, 12. Athens Olympics the Chinese delegation made a breakthrough of the project, in addition to the men's 110 meter hurdles, the tennis, canoeing, women's meters and others have sponsored the figure of Nike.
Some people would argue that only large companies have the strength to do so, but Nike did the scale of small companies do now is because he insisted to do so. grams when the person in charge of media interviews to find Nike spokesman tells the principles and tips. and athletes to grow and break through players The technology content of sports shoes Nike
Nike sports shoes is a popular sport athletes and youth items. NBA superstar Michael Jordan and Magic Johnson wore Nike shoes trapeze-like Nike shoes, dunk sparked endless longing. China has a lot of sports shoes like new. During his visit Nike site before the site will not think it's complicated, is that you can understand the production of varieties and prices. visit after you bargained for. Nike shoes site is a complex interface is filled with very unique Flash animation, Nike shoes and a wide variety of other sports items, new species into the new Nike shoes, information technology, buying guide very instructive. from the product, the technical content to the site construction is refreshing.
Link to enter the city from Nike Nike products area. Products into a variety of sports, all kinds of people (men, women and children) and the different characteristics and professional and other categories. Nike is a comprehensive sports goods manufacturers. < br /> Nike soccer shoes link leads to a page that contains England, Germany, France, Italy, Spain, Portugal, the Netherlands, and Japanese and other languages.
Nike sports shoes reflect the latest developments in the comprehensive application of high technology. SDM [Triax 100 is representative, it uses the information devices running shoes. SDM from the representative of the speed monitor (Spped Distance Monitor). It can be more than 98% the accuracy of the measurement of running distance and speed. The new
Nike shoes are light and rugged sensor, you can send an accurate distance and speed information; with a solid display area large watch; lined with wear-resistant mineral crystal glass ; very solid stainless steel Gouyan, shoelaces, after deduction and help; contains two time zones 100 meters water table; very flexible shoes and the soles of Nike strong elastic filler. measuring system in the shoe (Figure 1), measurement data and wireless transmitter to the watch because the people who buy shoes very different education level, this step by step (Step by step) guidance is necessary. If we deviation, it should be said is not the responsibility of manufacturers. This service approach is the embodiment of high-level marketing. Many products can take up and use (such as electric shavers), there are still a detailed instruction manual.
Nike sports goods company is a multi-species. Display of products the company site can also buy online.
Nike shoes types, characteristics, shape, color and price that shown in Figure 18. Some of Nike shoes and the color range There are various mix shows immediately after selecting different combinations of different looks. Some can also choose from different sides or animation observation. Nike's products can also be sex, sports and variety selection. a big Nike shoes features include air-cushion. not only the flexibility and other physical characteristics, but also gives the appearance of the appreciation of beauty.
Visit the site of the Nike lab testing laboratory can watch the movie, you can understand the Nike sports shoes in addition to heart rate than the watch, compass and weather forecasting function with a high degree of measurement of the watch, with 64MB of memory digital music player, sports, hands of a very lightweight products such as pagers.
Can also access from the main page, including soccer balls, and Brazil to other sites, including Nike.
In short, the Nike site is worth visiting the site. Consumers and manufacturers of sports shoes can understand the product and design; can learn from service and sales skills; the function module layout, color pages and a large well-designed with Flash animation reference for web designers.
Nike sports shoes resolution
Olympic frustration and hard work
1976 Olympics Nike founder Phil • two partners Knight and Bowerman founded the company 12 years suffered the biggest blow. Is due to limited capital the company as they strive to only one player before entering the stadium for a minute off his Nike shoes. When sporting triumph, when Nike was filled with unspeakable Elegy, including Knight, including most of the employees are sinking depression, not the end is worth the kind of bleak doom engulfed the Nike employee morale. the staff morale is almost down to freezing point when Steve Ballmer stood up to all my colleagues had a encouraging ; the corporate philosophy speech. immediately focused on the research and improvement of sports shoes.
Since then, Bowerman went zooming around to each of the United States, sports grounds, sports seize every opportunity to collect as much as possible the views of every athlete. Constantly repeated trial, continue to improve, continue to invite different type of athletes foot try, until the players are satisfied, a series of Nike shoes, new products come out, the voice in the sports arena are also increasing, more and more good word of mouth.
May be that it was a hit with the humiliation, the endless fighting spirit inspired Nike, Nike established the tone for future development: product development and innovation will always be the top priority in development strategies.
Three years later, Nike launched the first dual shock absorber is equipped with advanced technology, Nike-Air Tailwind running shoes,
Nike Air Max TN Baskets, NIKE also opened the curtain sportswear brand marketing.
About Nike brand sports shoes:
Nike Sporting Goods, Nike, NIKE is the goddess of victory in Greek mythology, she often stood in the hands of Athena, the patron saint of Greece. Is a well-known Greek mythology, the goddess. Although the United States do not have a Nike manufacturing plants , but only a few decades by the goddess of victory, the shelter, to build a well-known company. and her name eventually became a miracle in modern business, it may be shaped by the goddess of the blind Homer unexpected.
Nike specializes in sports 70 years in the last century or unknown company .1971 years Blue Ribbon, Blue Ribbon's owner demanding general. Knight for the development of Asian markets and improve corporate image, the company decided to change the name. At first, played the boss a .
One for Jeff. Johnson's staff trying to think, actually dozed off. He dreamed of the Nike Goddess in a dream, and blurted out, then the world-famous changes, the following one Just change the name of Nike, its power is very limited. But Nike's president of Philip. Knight is very intelligent. He's all human, material and financial resources to focus on product design and marketing to the first one of the two departments, the use of br /> Nike in the course of business, the other obvious strategy is to use the sensational effect of star athletes, famous athletes, such as contemporary, He's the spokesman.
Nike now has an annual turnover of 10.7 billion U.S. dollars, the product almost all multinationals sports and fitness products out. In particular, mergers and acquisitions for middle school students some time ago, the U.S. sports shoe Converse, Nike's product already has more complete product line.
Nike seems to have today, simply mythology, the goddess of victory is not possible, take a look at Nike will know the course of development, business strategy is her true goddess of victory.
History of Nike shoes: NIKE company was officially established in 1972. Its predecessor was the incumbent president Phil Knight and Bill Bowerman NIKE coaches investment company Blue Ribbon Sports.
1973 U.S. 2,000 meters to 10,000 meters race record creators Perry Fangting Cheng is the first to wear NIKE shoes track and field athletes.
NIKE International 1978, was formally established.
NIKE shoes began to enter Canada, Australia, Europe and South America and other overseas markets.
1979 The first use of patented air-cushion technology Thaiwind NIKE running shoes born. First start NIKE clothing line launched.
NIKE entered China in 1980, in Beijing opened its first liaison office
NIKE production . Then, NIKE adhering to the local, have made rapid progress in China.
1996
Formally established in China, a wholly owned subsidiary of NIKE (Suzhou) Sports Goods Co., Ltd., headquartered in Shanghai and in Beijing, Guangzhou Branch (Hong Kong, also in January 2002 as a branch into China).
May 2002 NIKE NIKE held across the country began to fight 3 on 3 soccer scorpion, hundreds of young people support the team in Guangzhou, Shanghai and Beijing are competing for medals in three levels of 14,
Wholesale Nike Shoes,16,18 years old. This NIKE Corporation is a youth sports development in China has made another great event.
July 2002 NIKE invited to be known as /> August 2002
Nike will sponsor a group of representatives of American basketball culture free July 2002 NIKE invited to be known as Chinese Basketball Association donated rebounds .2002 August, Nike will sponsor a number of free basketball culture of the U.S. In China, NIKE company not only supports the development of Chinese football, is also concerned about the development of young people, launched the Youth Football Super Cup, 4 of 4 activities such as youth football
Open Nike sports shoes basketball shoes king eat
The world's top sports shoe manufacturer, Nike, has recently expanded its hegemony in the Kingdom of sports shoes has taken a big step on the road .2003 July 9, Nike announced it would pay 305 million and the burden of some the conditions of the debt, the acquisition of another wholly-owned leading manufacturer of sports shoes Converse Inc. (ConverseInc.). by the announcement of Nike's stock price immediately rose 66 cents to $ 53.66 per share.
The world's first pair of Converse canvas rubber-soled basketball shoes is produced by the company
Optimistic about the stock market reaction is justified. Because the Converse company is not nobody, it was established nearly a century, and has several well-known brand stores. The company, based in the eastern United States, North Andover, Mass. company established in 1908, in 100 countries and regions worldwide have 12,000 stores,
Nike Shox Shoes, outlets, and extensive distribution network. the last century, 20 years, it produced the world's first pair of rubber-soled canvas fabric basketball shoes. In the following half century, it is King of the United States basketball shoes, Nike was only until 80 years beyond.
Converse and Nike basketball shoes are quite different. Nike basketball shoes, high-end, innovative, with the leather production, often new technologies such as air bags and shock, but the price is also expensive, pair of hundred and forty to fifty dollars. The Converse basketball shoes, simple, durable, has a canvas or fabric. its cheap, as long as 30 dollars a pair. This love sports shoes on, but cash-strapped students very attractive, so it has with Nike different customer groups and consumer markets. It is said that Nike Converse acquisition in mid to fill his shoes, sports shoes and leisure space on the market. It just points to the acquisition of the purpose of Nike.
